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  1. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    We're trying to help the hungry and sick squirrels in the park," he explained. The figure was so low that Google AdWords was an ROI-negative advertising medium. Once the prospects lost their immediate fear, the next task was to give them bite-sized...

  2. 10 Vital Steps to Building Social Influence

    For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Therefore, the Internet Marketing Ninjas build expertise and authority through in-house content and authorship. As Cohan explained, they have names like Jim Boykin and Kris Jones in the presentation rooms, their booths on the Expo Floor, and a “top...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    And that's when inspiration struck… Munyazikwiye explained that at the time only the content owner could edit the title, but "what if we could use tipp-ex to edit the title? They are many great examples (too many to name now) of how online video...

  5. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. We are not selling mobile separately," Carolyn Everson, Facebook's...