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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Have them jot down technical glitches, content issues, grammatical and spelling errors, advertising problems, usability issues, etc. Performing a post-recovery analysis can help identify problematic content, user engagement issues, technical...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc. It’s more about engagement than some technical...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  4. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    We're trying to help the hungry and sick squirrels in the park," he explained. The figure was so low that Google AdWords was an ROI-negative advertising medium. Once the prospects lost their immediate fear, the next task was to give them bite-sized...

  5. 10 Vital Steps to Building Social Influence

    For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Therefore, the Internet Marketing Ninjas build expertise and authority through in-house content and authorship. As Cohan explained, they have names like Jim Boykin and Kris Jones in the presentation rooms, their booths on the Expo Floor, and a “top...