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Advertising Content Contextual Targeted

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  1. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. Google, for example, has been using contextual signals to offer up more relevant results since 2005.

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Outbound marketing activities include direct mail, print advertising...

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. The 33rd and final installment of my Search Engine Watch "Content Advertising...

  4. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. As usual, send me comments and questions or post in the SEW Forum Content Advertising thread.

  5. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf...

  6. Marchex Consolidates Ad Platforms

    Lat49 – an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps It enables national advertisers to efficiently fulfill their online budget in the same manner as...

  7. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Posted by Frank WatsonSeems the folks over at Time...