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  1. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  2. 3 Building Blocks for Content and Search Marketing Success

    Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Balancing content and demand generation campaigns is a key focus for many businesses in 2015. In order to close the loop on your content and demand...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Shopping campaigns are great at allowing us to organize our inventory and push key lines. Shopping Campaigns Bidding by keyword in standard search campaigns will always give us the most control. However, it is easy for these campaigns to become out...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...

  6. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  7. Top Brands Now Testing Pinterest Promoted Pins

    These test campaigns will be three to six months in length. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group...

  8. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. The one-day conference will cover all the critical aspects of search engine...