Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. What is being done to detect and remove results from larger sites when they don't have unique...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital video content views still don't carry advertising, presenting an untapped opportunity for marketers. Big brand marketing was so much easier when...
Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...
What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media. The cloud-based dashboard has been beta-tested by some of the world's biggest advertisers...
Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, but Google and Vevo share the site's advertising revenue. The first type creates "new" content that is tailored for YouTube's audience and...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. The growing mobile audience provides incremental...
GM Returns to Facebook Advertising After Public Split a Year Ago – Advertising AgeNo details on why GM is back, or how much they'll be spending. Ask the Ex-Googlers Anything at BrightonSEO – Linkdex BlogEx-Googlers Fili Wiese, Alfredo Pulvirenti...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
How can you really trust a user to tell you if they found your product in a less-sexy medium (like that 1 a.m.infomercial), especially when people so frequently carry an "advertising doesn't work on me" worldview?
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. But, thanks to better and better content analysis technology, low-quality sites are no longer a problem.
It is the premiere event for them to showcase their “paid search which is [the company’s] bread and butter” alongside iCrossing’s offerings for content creation. Therefore, the Internet Marketing Ninjas build expertise and authority through in...
In a visually rich, fast-moving, content-saturated environment images in Facebook ads are the first element that disrupts the user enough to pay attention to your ad. Big brands can #FAIL just as much as anyone else when it comes to Facebook...
Folks are weary and leery of cold outreach for content "your audience will find useful. Group interviews are one of my favorite content assets because: And, as often is the case, just creating a piece of great content isn't enough of an incentive.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Create playlists not just to showcase your own content, but consider also including the occasional video from other channels if you feel it can provide value. If you decide not to list any featured channels and disable related channels, the right...
If the content on the page mentions the same brand being served in on-site advertising, the click-through rate on the ads will increase. The algorithm Google uses to match advertising sites within GDN is built off the same relevance algorithm used...
