Remove all advertising from search result pages. Filter out adult content. Offer additional content to enhance digital literacy skills. Microsoft wants schools to use Bing as the default search engine.
Time Decay: The longer a piece of content is up, the less valuable it becomes, so fresh content that drives new and repeated interaction is important. And with the right content strategy against exact phrases you'll be able to better connect with...
Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to craft communications and content according what people are talking about, the way they are talking about it.
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
It also enables companies to add photos, videos, and other content to their business listings. She says it is the first product in a line of targeted advertising solutions for small business owners to be released later this year.
What was once unnecessary is now helpful in discovering new content in Facebook, and potentially annoying your friends even more. If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns...
While you might notice it on the fly, it can be hard for Twitter users to spot trends in their tweets, such as the type of content that is most popular with their followers. This will also have the added bonus that it will get more Twitter users...
Advertisers are capitalizing on this opportunity to connect with incredibly specific audience segments using targeted content and messaging. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will...
As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
A picture can say a thousand words, and this is especially true when it comes to advertising. Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images...
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. Create a Twitter account specifically for news and automatically publish all content from your online newsroom.
They can communicate and entertain users across various social networks and are less likely to lose consumers' attention than traditional advertising. Make Emotional Connections: If you're going to use Vine to help promote your brand then creating...
Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.
While ads used to appear either as either search ads or content ads, the past several years has seen an increase in the variety of advertising outlets for Bing Ads advertisers. Bing has been busy in recent days.
The "Lead Generation Card" is a new feature in Twitter's advertising arsenal, and allows users to share their emails with brands in a tweet. The Lead Generation Card is the newest addition to the Twitter Cards markup, which attempts to make sharing...
It really is all about the right content to the right customer at the right time. When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence messaging...
Depending on what local content it pulls in from Bing, Facebook's search's index could be throttled by the primary content within its walls. But will it have the volume of local content to match Yelp's 40 million reviews?
Marketing Programs – associated offers and content to support sales. Filter leads and prioritize actions based on levels of content engagement, roles and likelihood to buy Campaign Management -- includes development or repurposing of content...
It certainly helps them harvest the data upon which their advertising juggernaut feeds. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity...
Many advertorials (a.k.a.native advertising) violate Google's quality guidelines. If you use advertorials, Cutts suggested that they should be clearly marked and obvious that it is paid advertising. Google is planning to be a lot stronger on their...
