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  1. Social PR Tips to Get Fit for 2013 Digital Marketing

    Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were on the related keywords.

  2. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Advertising endeavors for those retailers partaking in Free Shipping Day may be...

  3. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video...

  4. Baidu Paid & Organic Search Starter Guide

    Here are some tips that provide insights into how to deal with Baidu. It would be nice if Baidu had a simple ad console like other search engines, where you can simply upload your keywords, target and price your ads and the way you go.

  5. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    They deal only with ads for traffic devices in France. In one example in that suit, filed by the Australian Competition and Consumer Commission, users were led to believe by virtue of the ad title that they would be taken to the Honda.com.au...