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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. Google's response to the evolving multi-device world was a step to better align its advertisers...

  2. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study. About 66 percent of advertisers say they integrate paid social ads into their online campaigns.

  3. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    Holiday” has different meanings for different people, and retailers should recognize these differences across their websites, social media, mobile, and advertising campaigns. Like Debenhams, retailers can increase global sales through traditional...