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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    How the company plans to respond. The increasing regulatory scrutiny that the company is under. It also mentions some of the problems that the company has encountered and also cites and links to a study the company has undertaken to counteract the...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time? It doesn't matter what team, country, or company you represent. It's been reported that advertisers spent as much (if not more) on World Cup...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yesterday, the company revealed further changes. The company will also invest efforts in further developing Flickr and Tumblr. Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. The latest case involves Equustek Solutions, a Canadian...

  5. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh highest spending paid search category last year. Interestingly, in 2013 Booking.com was the second...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising...

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. Does an integrated search and social advertising strategy yield superior results to when they're pursued as...