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  1. PPC Bid Management 101

    Google Conversion Optimizer: If you're looking for a tool to help you manage your bids and you are only using Google, then you might want to consider the Google Conversion Optimizer. PPC BidMax: Formerly Dynamic Bid Maximizer, PPC BidMax is a bid...

  2. One PPC Landing Page, Infinite Faces

    Before starting on the two most recent columns describing the powerful new Google Conversion Optimizer in AdWords, I had promised to wrap up my series on landing page design by giving you some software that can help boost your conversion rates by...

  3. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google...

  4. Landing Pages: Test Now or Forever Hold Your Peace

    Google Website Optimizer's Tom Leung says, "It's like trying to get your car to go the same amount of distance on less gas. Multivariate testing enables marketers to greatly reduce landing page bounce rates; in effect, driving more visitors into...