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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Take advantage of real-time bidding and flexible bidding strategies, testing...

  2. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    These same nuances may exist within display advertising strategies, but currently market friction is created by having two systems (and probably teams) to compare data from a ad network/exchange against a direct site buy.

  3. PPC Bid Management 101

    Other General PPC Bidding Strategies Those of you who are managing larger PPC campaigns might be looking for an automated solution to help manage the bid process. A bid management tool allows you to manage PPC campaigns across multiple search...

  4. Search Advertisers: Don't Miss the Profitable PPC Webcast

    Discover how to set up your PPC accounts, assign keywords to ad groups, and implement bidding strategies that will lead to profitable PPC campaigns. In this webcast, you will learn how to build and optimize successful PPC campaigns, with an...