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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Take advantage of real-time bidding and flexible bidding strategies, testing...

  2. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    We have found that the most successful paid search campaigns have woven an element of multivariate landing page testing into the mix to fine-tune the messaging and content that most effectively motivates consumers to take action,” Gaylord said.

  3. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    However, with the biggest search company in the world, Google, announcing $2.5bn in display revenues, search marketers are increasingly recognizing the importance of understanding how display impacts search campaigns, in terms of driving traffic...

  4. Search Advertisers: Don't Miss the Profitable PPC Webcast

    Discover how to set up your PPC accounts, assign keywords to ad groups, and implement bidding strategies that will lead to profitable PPC campaigns. In this webcast, you will learn how to build and optimize successful PPC campaigns, with an...