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  1. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  4. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns, this doesn't really apply. Bid management is key, and you can help streamline this with rules and...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data.

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner.