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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Consider social analytics, social sign-on, ratings/reviews...

  2. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, along with your Baidu and other search campaigns should certainly give you the exposure you are looking for in China. There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many...

  3. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    To help begin the process of targeting paid search campaigns with a specific demographic or niche market in mind, below are a few steps to get the ball rolling to personalize a brand. Despite the ability to target specifically at the engine level...

  4. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Key takeaways from Facebook marketing campaigns for Einstein Bagels, Cox Cable, Pizza Hut, and Dolce Salon make your content visible and shareable; and then track your content. Yandex Adds Image, Video Search To Global Search Engine -Search Engine...