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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen recently, we...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). So much so that many merchants are choosing to...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    At least four times, Barksdale spied on minors' Google accounts without their consent, including tapping into Google Voice call logs and accessing chat transcripts and contact lists. How To Calculate The Cost Per Fan On Facebook Ad Campaigns - All...

  5. Those Mysterious Quality Scores: Fundamentally Simple

    The quality scoring system is based on a complex group and series of calculations that take into consideration the relationships among the words in keyword lists, in ad text and on landing page -- as well as many (possibly hundreds) of other...

  6. More Killer Keyword Techniques: Personas and Buckets

    Next week I'll continue the keyword list-building exercise, and start the description of building ad groups with the resultant lists. We'll use those concepts in a second, but first, it's important to understand that successful PPC advertising the...