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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Shopping Campaigns Shopping campaigns are great at allowing us to organize our inventory and push key lines. Bidding by keyword in standard search campaigns will always give us the most control. However, it is easy for these campaigns to become out...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid...

  6. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. Marin estimates retailers will allocate one-third of their entire paid search budgets to...

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline...

  8. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  9. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding extensions or keywords. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers...