For example, Sierra Trading Post saw two times higher click-through rates and a five times higher conversion rate when compared to traditional remarketing campaigns. Good news for Google advertisers looking to expand their advertising performance...
However, the report also states that 79 percent of marketers still run their social campaigns in silos and that 2 out of 3 marketers say that integration of email marketing with other channels is either manual or non-existent.
Once you start building data in your analytics accounts, analyzing it and getting to actual insights as to how your campaigns are performing, you can start to understand how you're paid and your earned strategies are working.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah...
If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. Over at Facebook-Studio.com, they recommend looking at Facebook hashtags as an...
When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Keywords and match types has become more complicated over the years, yet its mastery is...
Understand where your audience segments are in the funnel as you plan social ad campaigns. How closely should marketers monitor their social ad campaigns? Without selling your services, or at least building an audience you can market to, you're...
And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...
Google has already announced that brands will be able to insert markup into their email campaigns that will integrate seamlessly with Now, triggering special content cards and alerts when a user receives an email to their Gmail address.
Bing Ads is introducing a new Traffic Quality Center to help their advertisers know exactly how their ad campaigns are being protected from fraudulent clicks, how pricing adjustments happen, and how advertiser credits are handled.
Announced on Inside AdWords, you now will be able to utilize flexible bidding strategies in enhanced campaigns. This type of bid rule is often utilized in lead generation campaigns. When it makes sense to use this bid algorithm: One of the most...
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
But today, many mobile campaigns are measured based on the assumption that conversions related to mobile advertising should occur in-device. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior...
Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.
Easily create and test landing pages for multiple campaigns Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. Although marketing automation isn’t really that new...
It's fairly easy to set up integrated marketing campaigns to figure out which visitor came from which source. Imagine not having a standard solution for tracking the effectiveness of your marketing campaigns.
Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising...
YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. As David Ogilvy wrote 30 years ago in "Ogilvy on...
According to the research, financial institutions must tailor their social networking campaigns differently for each group. Because of that we have seen financial firms really adopt [LinkedIn] beyond just display advertising," said LinkedIn's lead...
