Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.
Easily create and test landing pages for multiple campaigns Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. Although marketing automation isn’t really that new...
It's fairly easy to set up integrated marketing campaigns to figure out which visitor came from which source. Imagine not having a standard solution for tracking the effectiveness of your marketing campaigns.
Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising...
YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. As David Ogilvy wrote 30 years ago in "Ogilvy on...
According to the research, financial institutions must tailor their social networking campaigns differently for each group. Because of that we have seen financial firms really adopt [LinkedIn] beyond just display advertising," said LinkedIn's lead...
Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few clicks. Enhanced campaigns get Google+ annotations and an upgrade center.
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The number or users in the chart below highlights the potential audience reach you're missing when not advertising with Bing Ads and also helps to explain why advertisers often see increased ROI for campaigns in these industries.
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. Big brand marketing was so much easier when individual TV shows could consistently deliver...
Keyword targeting should enable advertisers to more effectively target their campaigns. Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords.
Starting with those who use AdWords import function in Bing Ads, as Bing Ads has mostly reached parity with AdWords, importing campaigns into Bing Ads can be a matter of minutes, not days. The unfortunate thing is that in reality search campaigns...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ After slamming Google AdWords for taking control away from customers, Bing says "…we do not...
While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate picture of the channels and campaigns that are creating engagement and revenue.
By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is necessary. I got to thinking on how this dogged dependency on the numbers affects the way SEM campaigns are managed day to day.
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
Award campaigns give you two large-scale promotion opportunities: the award nomination phase and when you announce the winners. If you did go this route, you should be cautious with outreach and use a "safe" email address, one that can't be tied to...
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC...
