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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. We can post videos, do a print and social campaign, and create a positive image for our brand. Now, I'm late for a conference call, but keep me in the loop on the...

  3. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. For example, #seochat is a popular stream of conversation used by...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    However, its recent campaign may just be the worst yet. The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. It's the Scroogled campaign that paints Google as the creepy guy who stalks...

  5. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Could 12,100 search requests in one month be inspired exclusively by George Romney, or was it due to the presidential campaign of his son? Paul's campaign team hasn’t concentrated on paid search at all, most likely due to the fact that he has...

  6. How to Run Foreign Language PPC Campaigns

    A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market. Where local search engines don't dominate but do enjoy a decent slice of market share...