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  1. PPC Management Operations: The Ultimate Guide

    Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. Here's to a more profitable year through streamlined PPC advertising! View this at the campaign level down to the ad group and...

  2. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Developing Successful Viral Marketing Ideas SEW EXPERTS: PROMOTION & LINK BUILDING A successful viral...

  3. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. In every campaign just about every meaningful, high converting and high volume KW has been turned to "Inactive - bid too...

  4. SearchDay | I Love Crazy Link Ideas

    More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.

  5. SearchDay | Implementation is the Name of the Game

    Search Advertisers: Don't Miss the Profitable PPC Webcast Posted by Kevin Newcomb Oct 21, 2008 What's the best way to set up a new PPC campaign? Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to...

  6. SearchDay | Measuring a Text Ad's Effectiveness

    Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. So it has a direct impact on your campaign's ability to increase the number of profitable sales.

  7. SearchDay | Where's The ROI?

    But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? Yahoo Begins Offline Advertising Campaign for Search Posted by Nathania Johnson Oct 14, 2008 Yahoo is beginning an aggressive advertising...