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  1. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance.

  2. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    The issue became much better known in February, after a UK flower site, Interflora, embarked on a huge advertorial campaign with links that passed PageRank. Even with the Interflora penalty, more webmasters have been utilizing advertorials and...

  3. 7 Time-Saving Google Analytics Custom Reports

    Using the 4 metrics above, you'll be able to judge whether you need to make adjustments to your campaign or not. Is it worth it to invest more in a campaign that is trending upwards? Editor's note: This column originally was published on May 16...