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  1. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    I've visited the Churchill War Rooms in London and always thought that was the right kind of setting to wage a "marketing campaign. For brands that want to keep up with the speed of culture in the 21st century, operating a creative newsroom is one...

  2. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. As understanding grew of how hashtags work, they became widely...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman was especially excited about this campaign because it allowed for testing new markets with high potential for visitors. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Reach real campaign goals. Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage. Here are the discussion highlights with leading experts in the mobile...

  5. Inbound Marketing in Various Languages

    Keywords are keystones of any effective SEO campaign. This could provide a starting point, but good market research should also be used to identify the best initial market(s) for your campaign. Google is the single most widely used search engine...