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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Consistency is very important for the success of your SEO campaign. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO campaign and help you avoid being...

  4. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. As understanding grew of how hashtags work, they became widely...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman was especially excited about this campaign because it allowed for testing new markets with high potential for visitors. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    Reach real campaign goals. Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage. Here are the discussion highlights with leading experts in the mobile...