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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. However, its recent campaign may just be the worst yet. It's the Scroogled campaign that paints Google as the creepy guy who stalks...

  3. How to Run Foreign Language PPC Campaigns

    A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market. Where local search engines don't dominate but do enjoy a decent slice of market share...

  4. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Should AdWords display ads in the branded campaign, sweaters campaign, or a special brand + sweaters campaign? If you want to force Google to show your branded campaign, you can add your brand terms as a negative in the campaigns you don’t want to...