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  1. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. However, its recent campaign may just be the worst yet. It's the Scroogled campaign that paints Google as the creepy guy who stalks...

  2. How to Run Foreign Language PPC Campaigns

    A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market. Where local search engines don't dominate but do enjoy a decent slice of market share...

  3. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Should AdWords display ads in the branded campaign, sweaters campaign, or a special brand + sweaters campaign? If you want to force Google to show your branded campaign, you can add your brand terms as a negative in the campaigns you don’t want to...

  4. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    Create a content network campaign to specifically seek out websites with content related to your targeted demographic. Despite the ability to target specifically at the engine level, there are several ways that savvy CPG marketers, and digital...