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  1. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Revenue-Boosting Mobile Campaign Elements for Local

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Campaign Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Display Advertising Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. By entering a competitor's domain, you can immediately see approximately how much they are...