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Advertising Campaign Content Contextual

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Always make anchor text contextual, never link to transactional/commercial content unless you are talking specifically about it. There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more...

  2. Audience Targeting in Mobile: 4 Key Elements of Context

    While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...

  3. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. The bottom line is that deep personalization techniques have...

  5. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. They don't realize that Search and Content advertising should never be grouped in...