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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    A new marketing campaign they've developed in response, "Belong anywhere". Majestic's Dixon Jones said at the time, that the new Topical Trust Flow would be a huge leap forward not only for SEOs but for "inbound and outreach marketers, advertising...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Apart from sports apparel, which is the obvious winner in World Cup...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. The new Google tools are available for sellers using Google Shopping, the...

  4. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab.

  6. SEO vs. SEM Timelines: A Medical Analogy

    Consistency is very important for the success of your SEO campaign. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO campaign and help you avoid being...