SEO News

Advertising Campaign

RSS
  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. More details on this particular campaign can be found here. Since students go back to school at specific times of the year, Chegg knew...

  3. Google AdWords Adds Consumer Rating Annotations

    If AdWords has ratings for your business, and predicts that showing ratings will be beneficial to your campaign, ratings show without any setup on your part. The advertising platform also said the scoring system "is the same for every advertiser...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. You can use this data to go into a second level of PPC...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management However, global brands are spending five times less on advertising in this region compared to North America, the report said. Because Facebook in the APAC region has a significant...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...