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  1. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Revenue-Boosting Mobile Campaign Elements for Local

  2. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. I’m biased, certainly, and I understand that AdWords isn’t an appropriate...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or...

  6. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...