Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah...
If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. Facebook announced hashtags last week, giving validation to everyone who used...
Research is great, but don't forget the importance of executing testing of each keyword and the weight it carries in the success of a campaign. An initiative of this scope produces many great insights and you can read all about them (and more) in...
Negative keywords can be applied at the ad group or campaign level. Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. What's in a keyword?
Overland and Karunakaran understand the importance of planning to ensure campaign success; of defining goals, understanding KPIs, aligning content with relevant offers, and tracking attribution reliably across platforms and devices.
As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. Making Higher Impact Campaign Optimizations To evaluate each channel and campaign based solely on last-click conversions is not only...
One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and demystify the "Direct" or "Bookmarked" traffic sources in...
Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. They can communicate and entertain users across various social networks and are less likely to lose consumers...
The issue became much better known in February, after a UK flower site, Interflora, embarked on a huge advertorial campaign with links that passed PageRank. What are the guidelines webmasters need to know for advertorials and native advertising?
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Advertising on Google Maps
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).
If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. How to Create the Best YouTube Advertising Strategy Are you advertising for a mobile app?
Measure revenue attribution from multiple components or touch points within a campaign Send relevant, time-released (drip-campaign) emails to segmented audiences Landing Pages and Forms - for each campaign.
Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords...
Part of the Snickers “You are Not You When You’re Hungry” campaign, AMV BBDO ad agency in London worked with Google to obtain a list of the top 500 search terms. The campaign ran successfully in the UK for three days and they feel there is great...
Sit down with your client or boss and talk about the goals of your PPC campaign. Priority of the above – what are the must-have’s for this campaign? Ad copy testing is one of the basic tenets of PPC advertising.
Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. ComScore has been pushing its own validated Campaign Essentials tech that...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
