Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
Ideally marketers should work with vendors that belong to industry organizations like the Interactive Advertising Bureau (IAB) or Network Advertising Initiative (NAI) among others. Digital marketers are excited about big data, or, at least, they...
Interactive Advertising Bureau The Internet has abundant information, but finding just the right information you need is time consuming if you don’t know some of the tricks. Here are 10 tricks to find the best answers to almost any research question.
UPDATE: Twitter CEO Dick Costolo confirmed the test at the Internet Advertising Bureau's Engage conference in London, V3 reported. As social companies try to outdo one another in the mobile advertising arena (Google and Facebook being the biggest...
SEMPO’s letter states they understand “the FTC's Consumer Protection Bureau is now looking closely at the issue. In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine...
Chamber of Commerce, the Interactive Advertising Bureau, and Creative Commons. Google has been given clarification and a deadline of Friday to comply with a U.S.judge's order to disclose any paid relationships with the media.
Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. At stake is a pool of local advertising dollars estimated at around $130 billion...
Other Ads Integrity Alliance charter members include Facebook, Twitter, AOL, and the Interactive Advertising Bureau (IAB). Google has formally announced their participation in a new industry partnership called the Ads Integrity Alliance, backed by...
The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012. Search advertising accounted for 46.5 percent (or $14.8 billion) of the $31 billion spent on digital advertising in 2011.
According to recent data from the Interactive Advertising Bureau and HIS Screen Digest, the global mobile ad market reached $5.3 billion in 2011. Google believes the extended platform integration will boost demand for mobile advertising.
To define a "viewed impression," Google said it's using the Interactive Adverting Bureau's proposed standard: a display ad that is viewable on the screen for at least one second. Digital marketers praised Google's new measurement tools, but said...
As a result, all three sales forces now have access to a trough of Interactive Advertising Bureau standard ad space bigger than any offered in one place before. The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started...
The flood of new inventory and digital ad players has driven the Interactive Advertising Bureau to introduce its IAB Impression Exchange Solution, which has expanded. Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile...
She is a founder of two industry associations, the IAB - Internet Advertising Bureau and the ADM - Association of Downloadable Media and SFBIG, the Bay Area Interactive Group. If you haven't already registered for the leading search and social...
Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau Last week, BIA/Kelsey released its latest forecast...
UK Internet Advertising Bureau There’s actually a trade association for online advertising – the Internet Advertising Bureau. Mobile advertising is increasing in importance but is still a developing platform.
The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In this second example from the report, we can see that a hotel...
Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever, according to new data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
The State Bureau of Surveying and Mapping will "firmly punish the serious delinquent behaviors of enterprises that do not submit the application," according to a People's Daily Online report. Google Advertising (Shanghai) Co.and Google Information...
