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  1. Facebook Aims to Restrict Gun Sales With New Rules

    These transactions are all illegal by U.S.law, and it is something that the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) is investigating. And while the big concern seems to be gun sales, Facebook also doesn't permit advertising for...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    With the endorsement of then-CEO Tom Curley, AP's executives and bureau chiefs actively encouraged their members to join the NDN platform. These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try the brand themselves according to a study conducted by the Internet Advertising Bureau.

  5. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. The first half of 2013 was a record high for online advertising revenues, coming in at...

  6. The United States of Google: Mapping Google Usage by State

    The data for all independent variables in this research was collected from the most recent Census, the American Community Survey (ACS) and the Bureau of Labor Statistics. Online advertising company Chitika conducted research on which U.S.states had...

  7. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). The study looked at mobile advertising types such as search, display, and messaging.

  8. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  9. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.

  10. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    SEMPO’s letter states they understand “the FTC's Consumer Protection Bureau is now looking closely at the issue. In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine...

  11. Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

    Chamber of Commerce, the Interactive Advertising Bureau, and Creative Commons. Google has been given clarification and a deadline of Friday to comply with a U.S.judge's order to disclose any paid relationships with the media.

  12. How Big Data is Fundamentally Changing Local Search

    Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. At stake is a pool of local advertising dollars estimated at around $130 billion...