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  1. State of Search: Strong SEM Industry Growth Projected in 2011

    Social media budgets are up, but only a little when compared to last year. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received.

  2. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    Facebook Introduces Lifetime Budgets For Ad Campaigns - All Facebook Here's how SEM can amplify your marketing message across offline and online channels. Search Industry Search Advertising I am not sure what Yahoo wants to be," Edward Montes, exec...

  3. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    But that was changing before the recession, which is now in its 16th month, although it has rapidly accelerated as executives revised our budgets during the most severe recession in 70 years. When I was asked during the "First Timer's Guide to SES...

  4. Search for SEM conference and find SES New York 2009

    Of course, search engine marketing means more than just pay-per-click advertising, even if it commands the lion's share of most SEM budgets. Bill is just one of the many SEM experts who will be speaking at the SEM conference that our industry calls...

  5. Search Engine Optimization in a Down Economy

    It's been said for many years that you shouldn't cut marketing budgets in a down economy, because cheaper advertising gives you an opportunity to market your services more, and actually gain market share.

  6. 2009 is a Year of Change for Travel Search Marketing

    With business travel tanking, leisure travelers looking for deals, shrinking marketing budgets, and tougher competition than ever, the stakes are even higher. The SES NY session will be somewhat of an extension of that article, focusing on four key...

  7. Building a Business Case for Going to SES London 2009

    Now, you could simply cut your print magazine, print newspaper and other offline advertising budgets. With six weeks to go before SES London 2009, it's time to build a business case for going to the definitive event for UK and European marketers...

  8. SearchDay | Is it Too Late for Holiday Search Traffic?

    Recently ran some wildly successful campaigns with minimum budgets and it hurts to see all the money clients are making without us being able to 'share' in that joy. Keyword Discovery 101, Part 1 SEM 101 Developing proficiency for identifying and...