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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic...

  4. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost analysis spreadsheets paid search and advertising folks...

  5. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Is it possible that based upon all of the above results that conceivably some retailers are looking to be more thrifty in their advertising budgets for the 2012 holiday season? By analyzing the percentage of the budgets that these holiday-esque...

  6. Holiday Season Search Trends of Top U.S. Retail Brands

    Look at the numbers above – the Facebook ads for the retailers discussed are extremely varying, and therefore the budgets for social media advertising is differing greatly for these stores. Evaluating the Internet marketing efforts, trends, and...

  7. Google Forfeiture: Government Splits $500 Million

    Select Rhode Island law enforcement agencies are about to beef up their training, equipment and investigative budgets. Under the program allowing the distribution of forfeited funds among law enforcement agencies who participate in federal...