SEO News

Advertising Budgets Search Marketing Industry

RSS
  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Understanding the important role of video in the beauty industry is a...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. Are we active on the social networks that matter in our industry? This has been a year of significant change in the SEO industry.

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. For these reasons, tourism is Oklahoma's third largest industry and tourists spend more than $7 billion annually, following the state's...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Be sure to replace example placeholder numbers with your own values or industry-relevant estimated percentages.

  6. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    For example, bids and budgets, so you can have different bids for each engine. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste...

  7. Leveraging Twitter & Facebook Ads at #SESChi

    Social media advertising will be a huge part of all of our media budgets in the future, we just have to be patient for the ad delivery methods to catch up with our budgets. As the industry continues to grow, the advertising and targeting...

  8. Holiday Season Search Trends of Top U.S. Retail Brands

    Evaluating the Internet marketing efforts, trends, and budgets of these brands proves to be quite revealing. Look at the numbers above – the Facebook ads for the retailers discussed are extremely varying, and therefore the budgets for social media...

  9. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Covario just released their Q1 Global Paid Search Spend...