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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    For 19 percent of the respondents, paid search accounted for more than 50 percent of their marketing budgets. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the...

  2. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you trying to set marketing budgets and need to understand what is working and what should be cut? Are you looking to analyze marketing campaigns and their performance? Display Advertising Google released the Dashboard Analytics Solutions...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. One of the fastest growing trends currently in digital...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Understanding the important role of video in the beauty industry is a...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. I've been thinking about our marketing campaign, and here it is! You have $20,000 for the photo shoot – make sure to get...

  7. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally successful. Furthermore, integrated strategies work much better than stand-alone initiatives, but small business...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of...

  10. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    There has also been an increase in the percentage of search marketing budgets in the under $150,000 per month range. Budgets over $150,000 per month were static or decreased. Holistic search marketing grew by 11 percent, while those who said they...