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Advertising Budgets Holiday Shopping

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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Increase Budgets and Spend the Money Wisely For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods.

  2. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. During the holiday season, such precision targeting should prove particularly rewarding for retailers.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget.

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Is it possible that based upon all of the above results that conceivably some retailers are looking to be more thrifty in their advertising budgets for the 2012 holiday season? By analyzing the percentage of the budgets that these holiday-esque...

  5. Holiday Season Search Trends of Top U.S. Retail Brands

    With the holiday shopping season upon us, retailers are also going to begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Based on these findings, it’s obvious that many top retailers...

  6. Back to School: Now That’s What I Call a PPC Strategy!

    For 2011, electronics represent 31 percent of K-12 shoppers’ budgets and 36 percent of college bound students’ projected spend. Don’t forget that 14 states are participating in sales tax holiday weekends during August and September.

  7. Shoppers Spending More on Black Friday; Is Cyber Monday Now an Anachronism?

    As Efficient Frontier noted, perhaps the most sustainable tactic for retailers next year is to increase budgets further still, within sales efficiency limits, to squeeze even more profitable sales from paid search campaigns.

  8. This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail

    Many are making predictions or offering advice on the trends they are seeing within start of the holiday shopping season based on the advertising budgets they are managing. Yesterday, Efficient Frontier told paid search marketers to increase their...

  9. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Top-line findings from the report indicate a strong start to the holiday shopping season: increase in year-over-year search advertising budgets.more online sales transactions.lift in total online sales revenue.

  10. SearchDay | Post-Cyber Monday Marketing Ideas

    SEMPO (Search Engine Marketing Professional Organization) has opened their State of the Market survey to gain (and later give) insight into what SEOs and SEMs are doing with their marketing budgets and strategies.