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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent.

  3. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    This type of storytelling is a great way to start the conversation with your clients as to why mobile should matter to them and deserve greater consideration in their ad budgets. Mobile ad spending needs some context to understand its potential...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in...

  5. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Is it possible that based upon all of the above results that conceivably some retailers are looking to be more thrifty in their advertising budgets for the 2012 holiday season? By analyzing the percentage of the budgets that these holiday-esque...

  6. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    While broadcast TV budgets saw an increase, display ad budgets dropped to account for online video ad spending funds. Adap.tv says the mark is a reduction from last year when 34 percent of participants said broadcast ad budgets were reduced for...

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    Look at the numbers above – the Facebook ads for the retailers discussed are extremely varying, and therefore the budgets for social media advertising is differing greatly for these stores. Evaluating the Internet marketing efforts, trends, and...