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  1. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Increase Budgets and Spend the Money Wisely For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods.

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    For 19 percent of the respondents, paid search accounted for more than 50 percent of their marketing budgets. Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more...

  4. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you trying to set marketing budgets and need to understand what is working and what should be cut? Display Advertising Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions Gallery...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Ad networks: The most stable element of Russia's advertising...

  7. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. For all their creative and advertising investments, major brands have...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.