SEO News

Advertising Budgets

RSS
  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Ad networks: The most stable element of Russia's advertising...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. For all their creative and advertising investments, major brands have...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally successful. Furthermore, integrated strategies work much better than stand-alone initiatives, but small business...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    This opens up national advertising budgets to regional publishers, and encourages those publishers to lead with video in a far more aggressive way. These hosted experiences create more opportunities for our advertising partners and build on NDN's...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. The close of 2013 represented just over a year of the service running in full, and advertising management platform...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Be sure to give proper credit to each channel and each ad, updating budgets and bids accordingly. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking...

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. Advertising and PPC has a Shifted Relationship with SEO Many have gone so far as to ask whether SEO as a profession is dead: for one...