SEO News

Advertising Budget Seasons

  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget.

  2. How to Use Data to Build a Well-Timed Marketing Campaign

    Why can't we do this for other seasons like back to school or the summer travel season? If parents are buying for their students within 2 months of the first day of school, you can focus your budget July 9 through September 9 in New York City.

  3. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    There was no indication of geography, a timeline, trends over seasons, or historical performance. They have the manpower and budget to create greater amounts of fresh, unique content. This can enable them to succeed even though other companies may...