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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Age range, demographics, intellect, level of niche interest, familiarity with brand) Set aside a social budget that can be used to boost engagement with each content piece Look to run social promotion campaigns, use social advertising on Facebook...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Age, by a range or exact match Set an age range that makes sense for your company and that particular campaign. Failing to use these targeting options or some combination thereof pretty much guarantees a failed campaign, rife with wasted clicks and...

  3. Google, Bing, Twitter & YouTube: Latest Comings & Goings

    We don't comment on internal personnel issues, but we can say that the decision to part ways was not related to her interest in joining YouTube.via Advertising Age) A Microsoft veteran of 15 years, Tiedt was apparently behind the “Bing is for Doing...

  4. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Davis came of age watching the television shows (and commercials) of the early 1960s. Although the company used to run a lot of newspaper and magazine ads, Davis says, “At least 90 percent of our marketing budget currently goes towards online...

  5. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    I am not sure what Yahoo wants to be," Edward Montes, exec VP of Havas Digital, told Advertising Age. Instead of putting an amount to spend per day, you put in a lifetime budget to spend across the finite lifetime of the campaign.