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  1. Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search

    Perhaps they've heard of PPC working for others or maybe they received a $100 coupon from Google for AdWords Express. Regardless of what convinced them to give it a try, most times these businesses only have a small budget for online advertising...

  2. Search Marketing 2004: What's Right, What's Wrong

    He presented a webmaster's wish list that included features like warnings of shifting algorithms and index changes; some type of "express line' for accredited webmasters to report spam to the engines; agency-style commissions for selling paid...