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  1. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    So, as Daisy Whitney of ReelSEO reported back in December 2011, “According to a Break Media study of agencies and advertisers, about 2/3 of marketers say they’ll increase their budgets for online video ads this year, and some of them will be...

  2. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    Based at Unruly’s London headquarters, the social video lab uses exclusive analytics to enable brands and agencies to predict the effectiveness and “shareability” of their video content before they invest in a campaign budget to disseminate it...

  3. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    It’s difficult to quantify, but I am under the impression that a significant percentage of advertisers were not running PLAs through the GAN, but adopted them once PLAs moved to AdWords, where they were more easily managed by paid search agencies...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Nonetheless, from every crisis is an opportunity, and this problem is a great one for PPC agencies and hotel brand managers to grapple with. With that in mind, the responsibility for marketing budget inefficiency lies squarely with hotel brand...