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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. For retailers that are on a tight budget, establishing a day of the week or...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The automated element of these campaign types utilizes time efficiently and allows you to use your marketing budget effectively. The automatic aspect of them gives you a really effective way to use your marketing budget in search throughout the...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Set aside a social budget that can be used to boost engagement with each content piece Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    This new reporting from Facebook is game-changing in our ability to understand the consumer journey and correctly value and budget our mobile ads efforts. Though a user is the same person while using mobile or desktop, he is in a different mindset...

  6. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with...

  7. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...