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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Depending on your campaign priorities and budget, you'll likely want to use the same campaign setting for Shopping Campaigns as you have with PLAs. Although Google's headquarters are in Silicon Valley, the company has consistently made major...

  2. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    As free organic exposure continues to decline, businesses will have to make a decision whether Facebook marketing continues to be worth it without paying for it or whether they do need to spend a substantial budget see the impact they are looking...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA...

  4. PPC Management Operations: The Ultimate Guide

    Check the ROI for those other sites and if it makes sense, turn off these partner sites to save money (especially if you're working with a smaller budget). If you have a tight budget, you can save a little money by only running when you know your...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Nearly 16 percent of the annual marketing budget for B2B companies is allocated to creating and distributing marketing content. Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83...

  6. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Nonetheless, these brands have a budget – averaging 6.2 million per month – and growing, according to the research. The following table shows the Top 50 CPG brands advertising in paid search, with the top three being KraftRecipes.com (owning 16.8...