SEO News

Advertising Behavioral

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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. As advertisers continue to require their digital marketing efforts...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Behavioral Data. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to...

  3. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    By leveraging a combination of accurate location signals and mobile user search behavioral data, advertisers have the ability to exclusively target consumers currently in or within the proximity of their store locations, or those of their...

  5. Top 10 Web Analytics Segmentation Tips

    Web analytics data that is behavioral in nature should rarely be substituted for transactional data. This includes paid versus organic search, earned social media versus owned social media, internal and external display advertising, and affiliates.

  6. Yahoo Begins Honoring Browser Do-Not-Track Signals

    Three years ago, it created an Ad Interest Manager, giving users transparency and control over their profiles for behavioral targeting and data collection. And it claims to have been the first to incorporate the AdChoices behavioral ad icon during...

  7. Visa & Mastercard Looking into Linking Ad Targeting to Purchases

    Plans to combine customers’ purchase data with other personal data, such as information from social network websites, credit bureaus, search engines, insurance claims, and even DNA databanks, for the purpose of targeted behavioral advertising are...