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Advertising Behavioral

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Behavioral Data. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to...

  4. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  5. 3 Mobile Marketing Must Haves for the Holiday Season

    By leveraging a combination of accurate location signals and mobile user search behavioral data, advertisers have the ability to exclusively target consumers currently in or within the proximity of their store locations, or those of their...

  6. Top 10 Web Analytics Segmentation Tips

    Web analytics data that is behavioral in nature should rarely be substituted for transactional data. This includes paid versus organic search, earned social media versus owned social media, internal and external display advertising, and affiliates.