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  1. The 16 SEM Managers You’ll Meet During Your Career

    The Disciple has a great relationship with their Google reps. With limited budget, he can’t afford an agency, and a few hundred dollars later he has a bunch of unqualified traffic and no new leads. From account management to branding, they know the...

  2. Search Engine Ad Reps: Friend or Foe?

    According to their reports, search engine reps would offer free SEO consulting, insider research and other assistance in an effort to woo the client into "going direct" with the engine—and cutting out the agency/SEO middleman.