Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on...
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. For instance, "ppc" for paid search, "dsp" for display...
The agency has yet to reveal the scope of the investigation or asked for any documentation from Google. Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its...
I should disclose that SES is a client of my agency. Do you think that what's happened to the iconic brand on the southern shore of Lake Ontario will resonate with most of the experienced marketing and advertising professionals who will be...
Pressure from agency higher-ups. The whole nature of search – and by extension SEO – has changed drastically. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion...
For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. The client decides that they want the agency to establish their social media accounts. The cupcake business and the SEO agency will decide on...
Part of the Snickers “You are Not You When You’re Hungry” campaign, AMV BBDO ad agency in London worked with Google to obtain a list of the top 500 search terms. Clearly, the ad agency had to work with Google to get this campaign approved, as...
As always, I should disclose that SES Toronto is a client of my agency. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next WebHas 61.6...
I remember a time when almost every RFP included questions about how our agency monitored click fraud. I looked at my agency's clients to see what types of invalid clicks were coming through, and what areas they were coming from.
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. She stated that audience measurement is a tool for...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has been added to...
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. Advertising Last week, Google launched its updated Think Insights...
Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing campaigns in Follow, Reach, Convert: Smart Retargeting/Remarketing on Day 3.
Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.
Digitas is another customer, and Sean McDonald, vice president and group director, search engine marketing for the agency, says, "It's a solid tool that really does a lot of the things we need to make our lives easier.
Neil Krishnan, SEM analyst with Dana Communications, a Princeton, NJ based advertising agency, was also upbeat about the news. Google already controls 85 percent of U.S.search traffic, and essentially has no competition," Fender said.
Dara Nasr, Head of Agency Sales, Twitter, will give the morning keynote, Maximising Realtime Marketing Opportunities and Transmedia Storytelling. I should disclose that SES London 2013 is a client of my agency.
Most job descriptions mention the clients of an agency, or give a boilerplate description of the company recruiting. Simple Google-fu and a process of elimination should reveal the actual recruiting company behind the recruitment agency and you can...
