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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content...

  2. Sponsored Article: Game on - Turning the Lights on With Viewability

    Because it is the world’s biggest agencies that understand the need for stadium lights. It’s game day for digital video – like today’s leading agencies, let’s show the fans how good this game can be. Today’s agency leaders understand that tying...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  4. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. What the study found was that travel agencies had a significant and consistent presence...

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. Proulx is a Senior Vice President and the Director of Social Media at...

  6. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. This will leave a lot of the smaller agencies to die.