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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. One of the fastest growing trends currently in digital marketing is real-time bidding. This platform aids in purchasing audiences at scale across digital media for...

  3. Sponsored Article: Game on - Turning the Lights on With Viewability

    Today’s agency leaders understand that tying viewability to ad serving platforms (such as Vindico’s Adtricity) can shine broad lights across the industry’s currently dark field. As an industry, we are hard at work trying to define standards around...

  4. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. YouTube announced it had reached the milestone in a preview of the presentation it plans to make...

  5. Leveraging Twitter & Facebook Ads at #SESChi

    At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. Social media advertising will be a huge part of all of our media budgets in the future, we just have to be patient...

  6. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. In order for you to remain around (be you in-house marketer, business owner...