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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's...

  4. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. For ecommerce, check ad spend and revenue. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone...

  5. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to as an “OTA” in the study) in the No.position in the paid search results for a hotel brand name search. In its report, BrandVerity acknowledged the fact that...