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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to desktop/tablet for many industries, yet desktop was on the rise. Are you taking advantage of mobile advertising like Amazon, Best Buy...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. These allow publishers to sell the rest of the traffic...

  4. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Event streams at ClickZ Live are designed to match your expectations in terms of content, format and ROI, whether your business is an agency, a big brand, or an SMB. Among the sessions that might be of particular use for brands- small or large...