As always, I should disclose that SES Toronto is a client of my agency. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and...
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of...
If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. You may want to consider building out an international presence to help your business grow for...
I remember a time when almost every RFP included questions about how our agency monitored click fraud. I looked at my agency's clients to see what types of invalid clicks were coming through, and what areas they were coming from.
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. She stated that audience measurement is a tool for...
It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still produce lackluster Facebook ads. Big brands can #FAIL just as much as anyone else...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. YouTube is new getting more than 1 billion unique visitors every month.
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. Advertising Last week, Google launched its updated Think Insights...
Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing campaigns in Follow, Reach, Convert: Smart Retargeting/Remarketing on Day 3.
Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...
Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
Accused by the Environmental Investigation Agency (EIA) of promoting online sales of elephant and whale products, Google says that it moves quickly to remove material advertising ivory and products that contain it, despite what the EIA has claimed.
Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.
Digitas is another customer, and Sean McDonald, vice president and group director, search engine marketing for the agency, says, "It's a solid tool that really does a lot of the things we need to make our lives easier.
Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an undefined (and fairly large) network of people in the form of an open call? When it comes to paid advertising on YouTube, we...
Neil Krishnan, SEM analyst with Dana Communications, a Princeton, NJ based advertising agency, was also upbeat about the news. Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to...
Dara Nasr, Head of Agency Sales, Twitter, will give the morning keynote, Maximising Realtime Marketing Opportunities and Transmedia Storytelling. I should disclose that SES London 2013 is a client of my agency.
Most job descriptions mention the clients of an agency, or give a boilerplate description of the company recruiting. Simple Google-fu and a process of elimination should reveal the actual recruiting company behind the recruitment agency and you can...
So if you don't have the background and experience with pay-per-click advertising, then you can easily find a reputable agency to help you get your ads going and manage them for you. Did you know Google allows many nonprofit organizations to spend...
That's great visibility for us and it's translated into advertising requests, guest post inquiries, and new non-agency volunteer staff. Last example: My agency runs a local news site and we've relied heavily on Facebook to promote its articles.
