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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response.

  2. Sponsored Article: Game on - Turning the Lights on With Viewability

    It’s game day for digital video – like today’s leading agencies, let’s show the fans how good this game can be. Because it is the world’s biggest agencies that understand the need for stadium lights. Video has been, currently is, and will continue...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream...

  5. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video...