Google frames those payments as investments in training and in a trading platform at VivaKi, Publicis' digital advertising network which includes Razorfish, Digitas and Publicis' media-buying agencies.
Harnessing such platforms is inevitable for search marketing agencies, according to Performics, the search marketing arm of Publicis Groupe. In terms of advertising, it's interesting to see that 41% of interrogated consumers use Facebook as a...
Maurice Levy, chairman and CEO of Publicis Groupe The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. But with the changes in the advertising industry over the past few years in addition to the current...
Ayer's (later absorbed by Publicis) open contract, ad agencies were in the arbitrage business, maximizing the spread between what they were paid by advertisers and what they paid out to publishers. Ad agencies were the very first ad networks.
VivaKi, the Publicis Groupe operation that encompasses Starcom MediaVest Group, Zenith Optimedia and Digitas, will be among the first agencies to use Admira to help its clients plan and buy media when Admira rolls out later this year.
Google Will Not Kill the Agency Star, Says Publicis CEO Traditional advertising agencies have long been wary of Google. Now, Google is courting agencies in an attempt to get them to divert those ad spends via Google ad products.
Google Sells Performics to Publicis Groupe Posted by Kevin Heisler Aug 6, 2008 Google has sold its Performics search marketing business to the Publicis Groupe. The business will report into Curt Hecht, president of Paris-based Publicis' VivaKi...
Elsewhere in lunacy, Maurice Levy, the chairman and chief executive of agency giant holding company Publicis Groupe, added that the deal would be "very positive. At the end of the day, big agencies might win, because buying search advertising from...
Today, Publicis announced the launch of their new digital advertising initiative, VivaKi. Publicis will also be creating "microsites" to leverage Yahoo's Smart Ads, a mobile advertising tech solution.
Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the ones who develop...
Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the ones who develop...
While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Publicis may be well on its way to doing just that, having acquired digital agency Digitas Inc for $1.3...
Only days after the Publicis announcement, agency reps at Google stand ready to "help the agencies redefine their business. Two IT guys, Publicis CEO Maurice Levy and Eric Schmidt are combining efforts and trading staff.
Google's success in moving beyond the "self-serve" model will depend on the buy-in not only of global ad agencies like Publicis Groupe, but the AAAA clients who drive their decisions. The Google Publicis Digitas alliance will shape the future of...
Google's Tim Armstrong, president North American advertising and commerce, and Penry Price, vice-president of North American sales, with Digitas Chairman and CEO David Kenny will lead the global Google-Publicis partnership.
This collaboration, underway for over one year, is based on a shared vision of how new technologies can be used to improve advertising," reads a cryptic statement from Publicis. Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy...
