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  1. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau In short, mobile local advertising, like most local...

  2. IAB Promotes Data Transparency Within Interactive Advertising Industry

    The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. Data is what makes interactive advertising work...

  3. IAB and AAAA Issue New Terms and Conditions Standards for Interactive Industry

    The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. The inclusion of specific standards for how to...

  4. IAB Report: Internet Advertising Down, Search Ads Up First Half 2009

    The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. I think that most search advertisers and their various agencies have developed a really sound base of...

  5. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).

  6. Guy Kawasaki and John Gerzema to Keynote at SES New York

    She wrote, "As Facebook evolves as a place for friends and family to connect, Twitter continues to penetrate the mainstream as a grassroots consumer-complaint bureau and a virtual business network. At SES New York 2009, Gerzma, a pioneer of account...

  7. SearchDay | Should You Target the Head or the Long Tail?

    The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...

  8. SearchDay | Trick or Tweet for CNN

    IAB Unveils New Workflow Improvement Initiatives Posted by Nathania Johnson Oct 30, 2008 The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices.

  9. IAB Unveils New Workflow Improvement Initiatives

    The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. E- Business Interactive Standards, a beta release of an XML-based solution for automating the transfer of business order information...