For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. More importantly, there is value to be realized with digital video advertising right now.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
In a statement, Facebook said that the purchase of Atlas, whose software enables marketers and agencies to place and manage digital advertising campaigns, will help companies better measure the ROI of their digital media spend.
Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. This means planning television and digital together to tell stories...
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...
Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content.
Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive. Today’s healthy brands are doing press releases because they’re...
Some agencies work tirelessly on bid management, but neglect this area, one of the most powerful tools in their toolbox. This is all dependent on what you're already doing with your digital marketing.
Many companies and agencies that had been producing and engaging in online content marketing strategies, as per the diagram above, found that there clients were not hit as hard by Google changes – that’s no coincidence.
Marketing professionals, brand advertisers, agencies, and business leaders converged in the Windy City last week for SES Chicago 2012, and were treated to a feast of the latest cutting edge knowledge and tools needed to traverse the dynamic...
Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. Digital only agencies will provide real innovation to their clients in order to...
IgnitionOne's new MD for Brazil Galli, is best known in marketing circles for launching, 10’ Interactive (10’ Minutos), one of the first digital agencies in Brazil in 1996. Speaking on the phone with SEW, Galli outlined the digital opportunity in...
Search marketing agencies recently reported paid search continues to rise, though its growth rate is on the decline. Global measured digital media spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent...
The report also features some recommendations for advertisers, agencies, and media buyers who are thinking about incorporating digital video formats to their media mix. Younger age segments are generally more receptive to digital advertising than...
It's sad that a tech journalist and his publication would paint all SEOs, info marketers, digital advertising agencies, social media marketers, small business owners trying to survive online, affiliate marketers, and others who sell in the online...
Conventional wisdom suggests that a decade ago, digital agencies emerging from the ashes of the dot-com bust had a tough road ahead. Last month, with all of the industry focus on Google’s quarterly earnings, an announcement from Mountain View...
To say mobile snuck up on us is an understatement and companies large and small, as well as agencies, are scrambling to catch up to both the market and user expectation. Though advertiser adoption of mobile-specific campaigns for either smartphone...
That's because ad agencies and ad networks have become accustomed to buying and selling billions of impressions – regardless of whether they're seen. Digital marketers praised Google's new measurement tools, but said they might not go far enough to...
During a call with investors, Thompson echoed his comments from just after he took the job three months ago, stating that strengthening relationships with brands and agencies was a key focus. It should take its cash and return it to shareholders...
