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  1. Sponsored Article: Game on - Turning the Lights on With Viewability

    It’s game day for digital video – like today’s leading agencies, let’s show the fans how good this game can be. Because it is the world’s biggest agencies that understand the need for stadium lights. VivaKi recently announced a partnership with...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. He holds a Master’s degree in Computer Information Systems from Bentley...

  4. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Sarah Wood, Unruly COO and co-founder, added, “A wildly successful video ad is usually seen as a black swan, an outlier that's...

  5. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    So, as Daisy Whitney of ReelSEO reported back in December 2011, “According to a Break Media study of agencies and advertisers, about 2/3 of marketers say they’ll increase their budgets for online video ads this year, and some of them will be...

  6. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    Based at Unruly’s London headquarters, the social video lab uses exclusive analytics to enable brands and agencies to predict the effectiveness and “shareability” of their video content before they invest in a campaign budget to disseminate it...

  7. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Though advertiser adoption of mobile-specific campaigns for either smartphone or tablet devices has been slower than user growth, consumers insatiable desire for the next best mobile gadget is forcing big brands, SMBs, and their agencies to not...