Zachary Rodgers wrote AOL, Microsoft, and Yahoo Kick Off Display Ad Deal Another interesting question is how intensely these three ad sellers will compete to be the point of contact for agencies. As a result, all three sales forces now have access...
Zachary Rodgers wrote Adobe to Buy Efficient Frontier That can be a tough sell, especially for creative agencies. Earlier this month Adobe acquired Auditude, adding video ad management and monetization products to its existing analytics suite...
Zachary Rodgers wrote Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal There has a been a significant shift in how inventory is bought and sold, and we're now 100% focused on controlling our own destiny, working directly with marketers and...
The panel was moderated by Zach Rodgers, managing editor of ClickZ. Before Rodgers jumped into directing questions, Terrence Kelleman, president/designer, Dynomighty Design, took the podium. Video, as a marketing channel, has pushed its way into...
A week ago, ClickZ's Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange. Deliver better performance that advertisers and agencies can measure. Google is boasting that its DoubleClick Ad Exchange will be...
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
