For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
In a statement, Facebook said that the purchase of Atlas, whose software enables marketers and agencies to place and manage digital advertising campaigns, will help companies better measure the ROI of their digital media spend.
Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. This means planning television and digital together to tell stories...
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...
Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content.
Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive. Today’s healthy brands are doing press releases because they’re...
Some agencies work tirelessly on bid management, but neglect this area, one of the most powerful tools in their toolbox. This is all dependent on what you're already doing with your digital marketing.
Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. Digital only agencies will provide real innovation to their clients in order to...
Search marketing agencies recently reported paid search continues to rise, though its growth rate is on the decline. In 2013, analysts from GroupM expect an additional 16 percent increase in digital spend, according to the global media investment...
The report also features some recommendations for advertisers, agencies, and media buyers who are thinking about incorporating digital video formats to their media mix. Digital video ad formats are just as effective as TV ads.
Though advertiser adoption of mobile-specific campaigns for either smartphone or tablet devices has been slower than user growth, consumers insatiable desire for the next best mobile gadget is forcing big brands, SMBs, and their agencies to not...
That's because ad agencies and ad networks have become accustomed to buying and selling billions of impressions – regardless of whether they're seen. Digital marketers praised Google's new measurement tools, but said they might not go far enough to...
During a call with investors, Thompson echoed his comments from just after he took the job three months ago, stating that strengthening relationships with brands and agencies was a key focus. It should take its cash and return it to shareholders...
Analysts from Webtrends, Likeable Media, BlitzLocal, UNIFIED and Buddy Media offer tips to help agencies and in-house marketers increase their return on investment (ROI) in Facebook ads. Kistner’s advice: “Social has a voracious appetite for...
But, what does this mean to ad agencies? This study aimed to answer a critical question for today’s digital advertisers: ‘how do user-generated videos complement professionally-produced content, if at all,’" said Frank Findley, comScore vice...
For example, sites created by companies and agencies serving government entities must be "508 compliant," meaning that they must be accessible to people with disabilities - through the use of screen readers, for example.
Other tools such as Basecamp, Huddle and Trello, are collaborative tools that help SEO and social media people, departments, and agencies. The rise of Enterprise SEO technology is encouraging business and agencies to collaborate and take advantage...
Rebecca Lieb, digital advertising analyst for Altimeter, commented that "the enormous ecosystem of companies in the 'Facebook economy' agencies, technology providers, and API-dependent plays such as Zynga, indicate that more than Facebook is...
