For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
In other words, Unruly Analytics is a real-time gauge for brands and agencies that want to know how well they are doing in social video. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad...
In a statement, Facebook said that the purchase of Atlas, whose software enables marketers and agencies to place and manage digital advertising campaigns, will help companies better measure the ROI of their digital media spend.
Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. Proulx is a Senior Vice President and the Director of Social Media at...
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...
This is a win for the vast majority of PPC advertisers who weren’t leveraging these features, but some “power users” of AdWords (agencies, for example) will probably find the change frustrating. With enhanced campaigns, advertising on mobile...
University job boards and careers services are a great way to get in front of prospective junior staff without agencies muscling in. Research the agencies or companies you would like to work for, find out who runs the relevant department, and...
Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video...
Just look at agencies such as Duval Guillaume Modem, who created three of the top 20 most shared ads of 2012. Waterhouse says, "Across the campaigns that Unruly runs for top brands and their agencies, we’ve seen more videos watched and shared...
Search agencies like using bid management tools to manage client campaigns because of all of the advanced segmentation we like to promote in our accounts/campaigns. Media planning tools allow marketers to input specific demographics or interest...
Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive. Today’s healthy brands are doing press releases because they’re...
With the aim of increasing the understanding of how Twitter's products such as promoted tweets, promoted accounts and promoted trends can be of benefit to brands, it will roll out education and training programs for agencies and large advertisers...
Some agencies work tirelessly on bid management, but neglect this area, one of the most powerful tools in their toolbox. By default, most advertisers will end up "opting-in" to using the Google Display Network for their advertising.
Many companies and agencies that had been producing and engaging in online content marketing strategies, as per the diagram above, found that there clients were not hit as hard by Google changes – that’s no coincidence.
Marketing professionals, brand advertisers, agencies, and business leaders converged in the Windy City last week for SES Chicago 2012, and were treated to a feast of the latest cutting edge knowledge and tools needed to traverse the dynamic...
Agencies like Fathom form partnerships to create a network that serves up billions of display ad impressions. Automated Bidding: Automated bidding rules through platforms like Marin, Kenshoo, and SearchForce create management efficiences and can...
Some good quality SEO agencies may choose to provide a representative sample of links placed if they have managed to place a number within a given time, so as to reduce time spent reporting or focus reports more on results than method.
Internet Marketing Agencies This will leave a lot of the smaller agencies to die. In the future, SEM agencies will desperately need to justify why they cost 3x-4x more in labor than hiring someone in-house.
