Agencies are looking for new ways to leverage web 2.0 and offer additional services to their existing and new clients. A study published last week by Digital Marketing Depot and Optify sheds more light on how digital marketing agencies are thinking...
For anyone who's experienced a similar situation, you'd know that often those agencies aren't working together to provide insights to each other and passing them back to the client – which is what Beckman found with this company.
It's also very likely that we'll see more and more brands asking their search agencies to develop a Now strategy that aligns with their SEM and SEO planning. Like all things Google, advertising based on your data is inevitable.
One of the key reasons agencies and advertisers chose to utilize paid search management tools was the access to advanced bid algorithms. While these options are a big improvement and may cause some agencies/advertisers to not make the investment in...
Among the growing number of marketing agencies and “experts” who produce such varied results under such varied budgets – it’s no wonder why marketing is frequently perceived by business owners as a cost center instead of a profit center.
The rise and fall of super-agencies. Paid advertising (in SEO, for brand lift) We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
Contract services at fixed prices: Nearly all SEO agencies sell contract services. Some of these figures are taken from a 2011 SEOmoz survey of 500 consultants and agencies. To help you guard against indiscriminate SEO agencies with unethical...
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
In other words, Unruly Analytics is a real-time gauge for brands and agencies that want to know how well they are doing in social video. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad...
In a statement, Facebook said that the purchase of Atlas, whose software enables marketers and agencies to place and manage digital advertising campaigns, will help companies better measure the ROI of their digital media spend.
Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. Proulx is a Senior Vice President and the Director of Social Media at...
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...
This is a win for the vast majority of PPC advertisers who weren’t leveraging these features, but some “power users” of AdWords (agencies, for example) will probably find the change frustrating. With enhanced campaigns, advertising on mobile...
University job boards and careers services are a great way to get in front of prospective junior staff without agencies muscling in. Research the agencies or companies you would like to work for, find out who runs the relevant department, and...
Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video...
Just look at agencies such as Duval Guillaume Modem, who created three of the top 20 most shared ads of 2012. Waterhouse says, "Across the campaigns that Unruly runs for top brands and their agencies, we’ve seen more videos watched and shared...
Search agencies like using bid management tools to manage client campaigns because of all of the advanced segmentation we like to promote in our accounts/campaigns. Media planning tools allow marketers to input specific demographics or interest...
Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive. Today’s healthy brands are doing press releases because they’re...
