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  1. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Although the company used to run a lot of newspaper and magazine ads, Davis says, “At least 90 percent of our marketing budget currently goes towards online advertising. Davis came of age watching the television shows (and commercials) of the early...

  2. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    Whether it’s a sporty advertisement for a product in Sports Illustrated or emphasis on the health of a product in SELF magazine, the personalized effort is there. In an age when Facebook serves personalized advertisements and iTunes technology...

  3. Using Search to Find Missing Persons: Scratching the Surface

    Editor's note: This article first appeared in the August issue of SES Magazine. Most runaways are between 15 and 17 years of age: "throwaway teens," often known as "voluntary missing," often fall through the cracks of missing persons investigations.

  4. Why search engine marketers should attend SES Toronto 2008

    Andrew is also co-founder of Traffick.com, an award-winning industry commentary site, and frequently quoted in The Wall Street Journal, National Post, The New York Times, Globe and Mail, Marketing Magazine, New Media Age and other publications.

  5. Ad agencies should slide on down to SES New York

    And, if market demand for magazine ads and television spots prevents you from getting over to Search Engine Strategies NY, don't worry. I'm fairly certain that you'll be able to catch up with what you missed in AdWeek or Advertising Age by reading...

  6. Facebook Ads & Applications: Critical SEM Learning Curve

    INC Magazine recently published a celebrated case study about quick scores. Advertisers will target gender and age groups on some sites within the Google content network. The New York Facebook Social Advertising Event Nov.introduction from boy...

  7. Branding through Search: Strategies & Tactics

    From a tights ad at a local Danskin reseller to a Danskin triathalon announcement in a runner's magazine, people will use Search to find out more. They're up-and-coming consumers, many in the 18-30 age bracket, who may not have been brought up with...

  8. Putting Search in the Ad Mix

    New York Magazine Apr 3 2006 8:32AM GMT In Google we trust: Information integrity in the digital age. Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major...

  9. Targeting Search Ads By Demographics & Behavior

    PC Magazine UK Mar 21 2006 6:42AM GMT If you know the gender, geography, lifestyle, income and age of your customers, she advised using that information to boost your bids. Now search engines are giving you the ability to target searchers by age...

  10. Yahoo Search Takes To The Air With Connexion By Boeing Wi-Fi Partnership

    It was recently named one of the wireless companies to watch in 2005 by IDC wireless services analysts and is the recipient of the Network Magazine? We live in an age of connectivity where information should be easily accessible regardless of time...